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Why confidence is more important than money in a startup

  • Writer: Anastasia Maslo
    Anastasia Maslo
  • Oct 21, 2024
  • 4 min read
startup, confidence, investment, investment, success, business, motivation

  • Is it possible to turn a «crazy» idea into a million-dollar business armed only with confidence?

  • Why are investors willing to invest millions in the «confident» rather than the «brilliant»?

  • How to turn failure into a springboard for a startup?

  • Confidence vs. ego: where is the line?

  • Is it possible to «pump up» confidence like muscles at the gym?


Confidence is the main driver of success in startups

In the startup world, confidence is not just a nice quality, it is the invisible motor that energizes entrepreneurs and drives them to the top. Over the years of working in this environment, I have seen how a simple belief in one's own abilities has turned the most daring and seemingly crazy ideas into successful businesses. But confidence is not about arrogance or blind faith in success. It's about inner strength that helps you take risks, go beyond what you're used to, and deal with setbacks while staying the course.



Confidence as a lifeline in a sea of startups

Every startup is a survival adventure with unpredictable twists and turns and sharp drops. Unforeseen difficulties, market pressure, and falling revenues are just part of the journey. And when everything seems to be going down the drain, it is confidence that becomes your lifeline. Without it, it's easy to get swamped in doubt. But if you have that inner core, you stay focused on your long-term goal, even when the whole world around you is falling apart.


What's interesting is that confidence isn't about «I know I can do it». It's about «I know I'll get through it even if I don't succeed the first time». This subtle point is often overlooked. Startups are constant experiments, and failure is inevitable. But a confident funder sees them as temporary difficulties, not as the end. He realizes that making mistakes is not a weakness, but an opportunity to grow and become better.



startup, confidence, investment, investment, success, business, motivation


Confidence and leadership are inextricably linked

A confident founder not only knows where he is going, but also inspires his team. He is able to gather around him similarly ambitious and enthusiastic people, giving them the confidence that together they can roll down mountains. As cliché as it may sound, the energy of a confident leader is contagious. People are drawn to them because they believe in their vision and fortitude.


Moreover, confidence opens doors to investors. When you clearly explain your idea and confidently assert its potential, you inspire confidence. Investors don't invest in the product alone - they invest in the team that builds the product. A confident leader inspires hope that the team can overcome any challenges.


  • Steve Jobs: His unwavering belief in his ideas and Apple products, even when the company was on the verge of bankruptcy, became legendary.

  • Elon Musk: His ambitious projects like Tesla and SpaceX seem crazy to many, but his confidence in their success inspires thousands of people around the world.



Mistakes are not the end, but the beginning

Mistakes are not a defeat, but an integral part of the growth process. In the startup world, they work like tests that test the viability of your idea. A confident funder realizes that every failure is a step towards a new solution. The faster you make mistakes and learn, the faster you find optimal strategies. Mistakes in startups are not obstacles, but opportunities to test hypotheses and validate your assumptions. And they are often the ones that lead to real innovations that change the game in the market.


  • Airbnb: The founders of Airbnb started with a simple idea to rent out air mattresses in their apartment. They went through many rejections and setbacks before their idea became a global business.

  • Slack: Slack was originally developed as an internal tool for the company Tiny Speck. But when the company realized that this tool could be useful to others, they decided to take a pivot and created one of the most popular messengers for businesses.



Confidence vs. Ego

Let's be honest - confidence has nothing to do with complacency. Being confident is about constantly growing and evolving, not standing still thinking you already know everything. It's not about «I'm the best» but «I'm willing to learn and get better». Ego is blind to mistakes, while real confidence allows you to notice them, analyze them and draw conclusions.



startup, confidence, investment, investment, success, business, motivation

Passion for a cause is the foundation of confidence

Real confidence doesn't come out of nowhere - it's based on knowledge and passion. Successful founders are always in love with what they do. They are willing to spend days and nights studying every aspect of their product or market to be confident in their decisions. The confidence is not that everything will be perfect, but that they will be able to handle any surprises.


Do you think confidence can be developed, or is it an innate quality?

Believe in yourself, your team and your ideas - and let that inner fire burn, pushing you to new achievements. Don't be afraid to take risks, learn from mistakes and keep moving forward - that's how great companies are built.



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